New arrivals
We make things that work better and last longer. Our products solve real problems with clear design and honest materials.
About Us
2023/2024
The idea for norvaé did not originate at a desk, but in everyday life. In moments when babies take their first tentative steps, fall, get scared – and shortly afterwards get up again curiously. 2023 and 2024 were years of observation, learning and understanding for us. We took a close look: How do children move when they learn to walk? What gives parents security – and what really feels good for babies? It quickly became clear that protection alone was not enough. It must feel soft, not be restrictive, and should blend seamlessly into everyday life. Based on this idea, we began to test materials, revise shapes, and develop designs that exude tranquility rather than stand out. Thus, norvaé laid the foundation for everything that followed: Products that are not loud – but are present. And to accompany little people on their first big steps.
2025
2025 marked a decisive turning point for norvaé. An idea became a brand – and considerations led to products that found their way into the everyday lives of young families. This year we launched our first collection. It all started with the FirstSteps Backpack – a lovingly designed backpack for children, intended as an everyday companion for small discoveries. Reduced in design, comfortable to wear and developed with the aim of harmoniously combining functionality and aesthetics. Shortly after, the Softguard baby backpack followed. A product that emerged from many conversations with parents and specifically addresses a sensitive phase: the first uncertain steps. Soft, thoughtful and understated in design – engineered to provide security without restricting movement. With these first products, not only did norvaé grow, but so did our responsibility. We worked more closely with our partners, questioned every detail, and placed particular emphasis on materials, workmanship, and everyday usability. norvaé has become more than a brand this year. It became a silent companion during a special time – carried by trust, care and the desire to give parents and children something truly meaningful.
Future
The future of norvaé begins where we continue to think today. Looking ahead to 2026, we are already working on a new collection that will continue and deepen our values. Even more thoughtful details, new designs and materials that feel soft and are durable. At the same time, we see norvaé not only as a product brand, but as an attitude. We want to support parents – with solutions that make everyday life easier without overloading it. In the coming years, we will continue to grow, develop new ideas and improve existing ones. Always with the same ambition that has accompanied us from the very beginning: Creating products that deserve trust – quietly, honestly, and with a focus on the essentials. The journey continues. And it begins anew every day – with a child's first steps.
